11 Jan 2023

Video Marketing trends to look out for...?

Visual videos have grown into the highest favoured and dominant ways to connect with your customers. One simple term to describe marketing videos is just that they are compelling. In 2020, roughly 7 out of 10 companies, had to move their business online due to the pandemic. Thanks to video marketing, few businesses have been able to stay afloat during the pandemic. The impact and transformation videos can bring to your marketing communication is exponential when done right. Video marketing is an indispensable tool in 2021.

In 2021, brands can exploit the importance and power of video marketing to engage and stir customers attention to exchange a conversation. Brands understand the virtue of video marketing as their conversion percentage has increased. 89% of marketers have expressed they get a good return on investment from video marketing. Videos have the ability to transfer information swiftly to show your brands competence. Here are some tips for understanding what's happening in 2021 in the world of video marketing. We expect these four big marketing trends to make a massive splash for your brand.

1. Animated Explainer Video

Walt Disney once famously quoted “In learning the art of storytelling by animation, I have discovered that language has an anatomy”. Animation has always been one of the most practical and robust marketing practices. During the global pandemic, there was a massive social media rise like TikTok and YouTube. Brands have previously utilized platforms to capture a massive audience through explainer videos. In 2021 we expect animated videos to trend and grow to gain more popularity.

2. Omnichannel Video Content

Digital platforms have grown to be the go-to video content avenues. In 2021, no one just uses one digital platform anymore. They bounce from one platform to another. Especially the current generation are on multiple platforms. Brands have realized how critical omnichannel content help boost their sales. Your potential prospect can be on various channels and it's imperative for a brand to create an omnichannel presence to not miss out on your potential customers.

3. Live Stream Videos

Live stream videos have gone mobile now. Live stream videos have invariably been trendy, and they will sustain to trend in 2021. Audiences love to interact with brands and influencers in real-time. They love to be present and feel like they are part of a brands journey in real-time. Live stream interactions increased during this pandemic. Brands have understood the gravity of live stream communication to promote various products and services to their audience.

4. Shoppable Videos

In 2021, shopping is going to be a cakewalk. This trend encourages customers to buy the product right at that spot. Just a simple button on the video to click on to be redirected to the store to complete the purchase. This streamlines the shopping process by eliminating the need to spend additional time searching for the product. Shoppable videos are mostly used on social media platforms as social media is one of the largest marketplaces for potential customers.

Wrapping it up with some honourable mentions. User-generated content has always been popular as it drives engagement and conversions. Users arriving on a shopping platform via user-generated content are most likely to make a purchase. The AR and VR market is estimated to grow in the next few years to become one of the avenues for creative telling sources. Vlogs and blogs have always been popular, and they will keep growing in 2021 as visual content is the most interactive content in the current marketplace. 360 video experiences will be a perfect tool in 2021 if you want to present your product get your customers attention. Storytelling content is another engaging and powerful way for consumers to be hooked to your content.

How do you start making this happen for your brand?

It's simple. Understand what your brand needs with the help of some experts. Brew animation Brew Animations can help you navigate and create new avenues to express to your target audience through multiple video genres. Don't miss out on an opportunity to stand out.

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